Friday, September 30, 2022

Learning My Own Lesson

I have been talking a lot about the importance of marketing lately, but guess who hasn't been actively looking for new clients?  This girl.

To be fair, I haven't exactly been doing nothing.  My horse got sick in April, and quite a few months of the year were spent simply keeping him alive.  I had no time to market; I was lucky when I was able to just get existing client work finished on time.

Since then, I've been working a lot on branding, websites, and my resume and portfolio.  So it's not like I haven't been marketing at all.  I've been working on getting all this stuff ready for potential clients to see, which is important too.

But I have not been looking for new clients, and it is coming back to bite me.

Early this year, just before my horse got sick, one of my regular clients went on hiatus.  They had something in the pipelines that they were working on, and needed to finish it before they could send any further work my way.  It was initially just supposed to be a couple months, but it has gone on and on.  I got a little bit of work from them a couple months ago, but that unfortunately didn't last long before they were back to the drawing board.  I'm still currently waiting to see when they'll be back.

And now, I've just lost another regular client, one I access through a writer site.  They've decided to stop offering client marketing as a service, so they no longer need writers to create marketing content.  It's unexpected and a disappointment, since I've been writing for them for about seven years - a pretty long time for a repeat client.  But it's also a significant loss of income, since they were one of two remaining regular clients.

The only regular client I have left does give me a fair amount of work, and has increased what they give me recently, but it's not quite enough to make up for losing not just one but two clients in one year.  So it's good that I'm almost done working on my website, resume, and portfolio, because I'll need to start actively hunting for more clients soon if I don't want to feel too much of a pinch from the loss.

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