In a recent post, I mentioned Canva, a design tool I've been using for everything from video editing to marketing materials. I'm still loving Canva, and was super interested when a self-publishing author support firm whose mailing list I'm on posted a Canva for Beginners virtual class coming up.
I'm not entirely sure I'm a beginner with Canva anymore, but since I'm largely self-taught, there's probably still something I could learn in that course. I'm considering taking it. I really like that if you register for the class, you can listen to it live, but if you can't make it live you also get the audio file download afterward. I'm terrible at making it to things like that on time, so I think I'd probably be dependent on getting the download later.
While I was looking for the My Word Publishing business page and event schedule, I did a little Google search and found a surprising amount of Canva tutorials for authors and small business owners. I found tutorials for everything from creating ebooks in Canva, to social media marketing for authors. I'm thinking about reading and watching some of those free YouTube videos before I decide whether to pay $29 for the paid course. I'd be interested in learning as much as possible about how to use Canva, so I may end up doing all of it.
The other thing I found while looking up the Canva for Beginners online class is that My Word Publishing also sells access to recordings for past classes. Click here for their list of events and recorded classes. I'm potentially interested in the Basics of Email Marketing and MailChimp and Instagram for Authors recorded classes. Perhaps not yet, but hopefully next year I'll have to start thinking about starting to market. But again, me being me, I'll probably check and see how much of that information is available online for free first.
A note about My Word Publishing: I found out about them a few years back, when they reached out to the Denver area NaNoWriMo MLs to let us know they were having some free related seminars during October and November. I went to one or two of them, just to check things out. They were, of course, ultimately marketing their services to wrimos, but I remembering still feeling like I walked away with some valuable information.
The bottom line is: There is so much you can do with online marketing these days, and knowing how to use tools like Canva to your best advantage is so important!